Tuesday, June 2, 2026 VOL. III · NO. 17
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Proactive Pet Health Considered reporting on the animals we live with.

Terms

Terms of Use

Effective Date: February 23, 2025 Last Updated: May 14, 2026

Welcome to Proactive Pet Health. These Terms of Use ("Terms") govern your access to and use of proactivepethealth.com and any related content, features, or services (collectively, the "Site"), operated by Proactive Pet Health ("we," "us," or "our").

By accessing or using the Site, you agree to these Terms and our Privacy Policy. If you do not agree, please do not use the Site.

1. About the Site

Proactive Pet Health is an editorial website that publishes articles, guides, and information about pet health and care. We do not sell products or services. The Site is provided for general informational and educational purposes.

2. Not Veterinary Advice

The content on this Site is not veterinary advice. Articles, guides, and other materials are written for general informational and educational purposes only. They are not intended to diagnose, treat, cure, or prevent any condition in your pet.

  • Always consult a licensed veterinarian for medical questions or concerns about your pet.

  • Never disregard or delay seeking professional veterinary advice because of something you read on the Site.

  • In an emergency, contact your veterinarian or a local emergency animal hospital immediately.

  • Reliance on any information on the Site is at your own risk.

We do not establish a veterinarian-client-patient relationship with you through the Site.

3. Eligibility

You must be at least 18 years old (or the age of majority in your jurisdiction) to use the Site or subscribe to our newsletter. By using the Site, you represent that you meet this requirement.

4. Intellectual Property

All content on the Site — including articles, text, graphics, logos, images, photographs, audio, video, and the overall design and arrangement — is owned by Proactive Pet Health or our licensors and is protected by copyright, trademark, and other laws.

What You May Do

  • View, read, and use the Site for your personal, non-commercial use.

  • Share links to our articles on social media or with friends.

  • Quote brief excerpts with proper attribution and a link back to the source article (consistent with fair use).

What You May Not Do

Without our prior written permission, you may not:

  • Reproduce, republish, or redistribute our content in whole or in part

  • Use our content to train artificial intelligence or machine learning models

  • Scrape, harvest, or extract content using automated means

  • Modify or create derivative works from our content

  • Use our content for commercial purposes

  • Remove or alter any copyright, trademark, or attribution notices

  • Use our name, logo, or trademarks without written permission

5. Acceptable Use

You agree not to:

  • Use the Site in any way that violates applicable laws or regulations

  • Attempt to gain unauthorized access to the Site, its servers, or related systems

  • Interfere with or disrupt the Site or its underlying infrastructure

  • Use bots, scrapers, crawlers, or other automated tools to access the Site, except as permitted by our robots.txt

  • Introduce viruses, malware, or other harmful code

  • Misrepresent your identity or affiliation

  • Harass, threaten, or abuse other users or our staff

  • Collect or harvest information about other visitors

6. User Submissions

If you send us feedback, suggestions, comments, or other submissions (whether by email, contact form, or otherwise), you grant us a perpetual, worldwide, royalty-free, non-exclusive license to use, reproduce, modify, and publish those submissions in connection with the Site and our operations, without compensation or attribution to you. Do not send us confidential information.

7. Newsletter

If you subscribe to our newsletter, you'll receive emails from us with articles, updates, and related content. You can unsubscribe at any time using the link in any newsletter email or by contacting us. Our handling of your email is described in our Privacy Policy.

8. Advertising

The Site displays advertising through Google AdSense and may include other ads, sponsorships, or affiliate links from time to time. Ads are clearly distinguishable from editorial content. We do not endorse advertised products or services, and we are not responsible for the content of ads or the practices of advertisers. Any transactions you enter into with advertisers are solely between you and the advertiser.

9. Third-Party Links and Content

Our articles may link to third-party websites, products, or services for your convenience. We do not control those third parties and are not responsible for their content, accuracy, privacy practices, or any harm resulting from your use of them. Linking does not imply endorsement.

10. Disclaimers

THE SITE AND ALL CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, AND UNINTERRUPTED OR ERROR-FREE OPERATION.

We do not warrant that:

  • The Site will be uninterrupted, timely, secure, or error-free

  • The content will be accurate, complete, current, or reliable

  • The Site or servers are free of viruses or harmful components

  • Any errors will be corrected

You use the Site, and rely on its content, at your own risk.

11. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL PROACTIVE PET HEALTH, ITS OWNERS, EMPLOYEES, CONTRIBUTORS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, OR FOR LOST PROFITS, LOST DATA, OR LOSS OF GOODWILL, ARISING OUT OF OR RELATING TO YOUR ACCESS TO OR USE OF (OR INABILITY TO USE) THE SITE OR ANY CONTENT — EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

THIS INCLUDES, WITHOUT LIMITATION, ANY HARM TO YOU OR YOUR PET RESULTING FROM RELIANCE ON CONTENT PUBLISHED ON THE SITE.

OUR TOTAL LIABILITY TO YOU FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR THE SITE WILL NOT EXCEED ONE HUNDRED U.S. DOLLARS ($100).

Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above may not apply to you.

12. Indemnification

You agree to defend, indemnify, and hold harmless Proactive Pet Health and its owners, employees, contributors, and affiliates from any claims, damages, liabilities, losses, costs, or expenses (including reasonable attorneys' fees) arising out of:

  • Your use of the Site

  • Your violation of these Terms

  • Your violation of any law or the rights of any third party

13. Changes to the Site

We may modify, suspend, or discontinue the Site (or any part of it) at any time, with or without notice. We are not liable to you or any third party for any modification, suspension, or discontinuation.

14. Changes to These Terms

We may update these Terms from time to time. When we do, we'll revise the "Last Updated" date above. For material changes, we'll provide additional notice on the Site. Your continued use of the Site after changes take effect means you accept the updated Terms.

15. Governing Law and Disputes

These Terms are governed by the laws of the State of [STATE], without regard to its conflict-of-laws principles. Any dispute arising out of or relating to these Terms or the Site will be resolved exclusively in the state or federal courts located in [COUNTY, STATE], and you consent to the jurisdiction of those courts.

If any provision of these Terms is held invalid or unenforceable, the remaining provisions will continue in full force and effect.

16. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Proactive Pet Health regarding the Site and supersede any prior agreements.

17. Contact Us

Questions about these Terms? Contact us at:

Proactive Pet Health Email: terms@proactivepethealth.com