Tuesday, June 2, 2026 VOL. III · NO. 17
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Proactive Pet Health Considered reporting on the animals we live with.

Privacy

Privacy Policy

Effective Date: February 15, 2025 Last Updated: May 14, 2026

Proactive Pet Health ("we," "us," or "our") operates proactivepethealth.com (the "Site"). We are an editorial website that publishes articles and information about pet health and care. This Privacy Policy explains what limited information we collect, how we use it, and the choices you have.

We do not sell products or services, and we do not sell your personal information.

1. Information We Collect

Information You Provide

The only personal information we collect directly from you is the email address you submit when you subscribe to our newsletter. Submitting an email is optional and entirely your choice.

If you email us or use a contact form, we'll also have whatever information you include in that message.

Information Collected Automatically

When you visit the Site, we and our service providers automatically collect limited technical information, including:

  • IP address and approximate location (city/region level)

  • Browser type and version, operating system, and device type

  • Pages you view, time spent on the Site, and referring URL

  • Cookies and similar technologies (see Section 4)

2. How We Use Information

We use the information described above to:

  • Send our newsletter to subscribers

  • Operate, maintain, and improve the Site

  • Understand how visitors use our content (analytics)

  • Display advertising through Google AdSense (see Section 3)

  • Respond to messages you send us

  • Detect and prevent fraud, spam, and abuse

  • Comply with legal obligations

We do not sell or rent your email address. We use it only to send the newsletter and any related transactional messages (like confirming your subscription or unsubscribe).

3. Advertising — Google AdSense

We display ads on the Site through Google AdSense, a third-party advertising service operated by Google LLC.

  • Google and its partners use cookies and similar technologies to serve ads based on your prior visits to this and other websites.

  • Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to the Site and/or other sites on the internet.

  • You can opt out of personalized advertising by visiting Google Ads Settings at https://adssettings.google.com.

  • You can also opt out of third-party vendors' use of cookies for personalized advertising by visiting www.aboutads.info (Digital Advertising Alliance) or www.youronlinechoices.eu (European users).

  • For more information about how Google uses data when you use partner sites, see https://policies.google.com/technologies/partner-sites.

We do not have access to or control over the cookies set by Google or its advertising partners.

4. Cookies and Similar Technologies

A cookie is a small text file stored on your device. We use:

  • Essential cookies required for the Site to function.

  • Analytics cookies (e.g., Google Analytics) that help us understand how visitors use the Site so we can improve it.

  • Advertising cookies set by Google AdSense and its partners to serve and measure ads.

You can control or delete cookies through your browser settings. Blocking cookies may affect Site functionality. Where required by law, we will ask for your consent before setting non-essential cookies.

5. How We Share Information

We share information only as follows:

  • Service providers that help us run the Site, including our hosting provider, email/newsletter platform (e.g., [NEWSLETTER PROVIDER]), and analytics provider. These providers handle data on our behalf under confidentiality and data-protection obligations.

  • Advertising partners, specifically Google AdSense as described in Section 3.

  • Legal and safety reasons — when required by law, legal process, or to protect our rights, the Site, or others.

  • Business transfers — if we are involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.

We do not sell personal information.

6. Your Choices

  • Newsletter: Unsubscribe anytime using the link at the bottom of any newsletter email, or by contacting us at [PRIVACY EMAIL].

  • Cookies and ads: Manage cookies through your browser. Opt out of personalized ads at https://adssettings.google.com.

  • Analytics: You can install the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.

7. Your Privacy Rights

U.S. State Residents (California, Virginia, Colorado, Connecticut, Utah, and others)

Depending on your state, you may have the right to:

  • Know what personal information we collect and how we use it

  • Request access to or a copy of your personal information

  • Request correction or deletion of your personal information

  • Opt out of "sale" or "sharing" of personal information for targeted advertising

We do not sell personal information for money. However, the use of advertising cookies (like those used by Google AdSense) may be considered "sharing" for cross-context behavioral advertising under California's CPRA and similar laws. You can opt out of personalized advertising using the links in Sections 3 and 6.

To exercise other rights, contact us at privacy@proactivepethealth.com. We will verify your request before responding.

European Economic Area, United Kingdom, and Switzerland

If you are in the EEA, UK, or Switzerland, you have rights under the GDPR (or equivalent laws) to access, correct, delete, restrict, or object to processing of your personal data, and to data portability. You can withdraw consent at any time and lodge a complaint with your local data-protection authority.

Our legal bases for processing are: your consent (for the newsletter and non-essential cookies), our legitimate interests in operating and improving the Site, and compliance with legal obligations.

8. Data Retention

We keep your email address until you unsubscribe or ask us to delete it. Automatically collected data (analytics, server logs) is retained for a limited period in line with our service providers' standard retention settings.

9. Data Security

We use reasonable safeguards to protect the information we hold. No method of transmission or storage is completely secure, so we can't guarantee absolute security.

10. International Transfers

We are based in the United States. If you access the Site from outside the U.S., your information may be transferred to and processed in the U.S. or other countries where our service providers operate. Where required, we rely on appropriate safeguards for international transfers.

11. Children's Privacy

The Site is intended for adults. We do not knowingly collect personal information from children under 13 (or under 16 in some jurisdictions). If you believe a child has provided us information, please contact us and we will delete it.

12. Third-Party Links

Our articles may link to third-party websites. We are not responsible for the privacy practices of those sites. Please review their privacy policies before sharing information with them.

13. Editorial Content Disclaimer

Content on the Site is for general informational and educational purposes only and is not a substitute for professional veterinary advice. Always consult a licensed veterinarian for medical decisions about your pet.

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we'll revise the "Last Updated" date above. For material changes, we'll provide additional notice on the Site.

15. Contact Us

Questions about this Privacy Policy or our practices? Reach us at:

Proactive Pet Health privacy@proactivepethealth.com